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The Most Popular First Responder Discounts of 2025
Last year brought some of the strongest and most widely used discounts for first responders across the U.S. From nationwide wireless savings to retail, travel, and auto perks, 2025 proved that brands continue to recognize the sacrifices made by police officers, firefighters, EMTs, paramedics, and other emergency professionals.
Here’s a recap of the most popular first responder discounts from 2025, based on availability, value, real-world use, and statistics from our website:
Retail Discounts (Apparel, Electronics & More)
With most brands & stores that offer first responder discounts now using instant identity verification to receive you special rate while shopping online, these retailers became more popular:
Adidas- with a whopping 30% off, Adidas leads the way in value and was one of the most popular.
Carhartt- honors first responders with a 15% off discount and was very popular on our website.
Samsung- their first responder pricing on phones, TVs, and appliances remained one of the highest-value tech discounts available last year.
Columbia- appreciates police, fire, and EMS by giving 10% off.
Under Armour- has consistently supported first responders and remains a highly used deal with 20% off.
Wireless Plans
AT & T and FirstNet remained one of the most widely used discounts among first responders last year. Eligible users could save up to 25% on unlimited wireless plans and family lines.
Why it was popular:
- High monthly savings
- Reliable nationwide coverage
- Simple verification process
Verizon Wireless- with a discount of up to $25 a month, their first responder program continued to attract users with monthly bill credits and access to priority voice and data services at no extra cost.
Why it was popular:
- Priority network access during emergencies
- Consistent monthly savings
- Trusted brand reputation
Car Insurance Savings
Many first responders saved hundreds per year through insurance discounts that were often not publicly advertised. Popular providers included:
Liberty Mutual- Firefighters that are members of IAFF and Police who are in the FOP can save 12% on auto insurance with Liberty Mutual. Get your FREE quote on their website in less than 10 minutes. IAFF members use group discount #110032, and FOP members use group discount #120824.
Insurify- for it's ease of use in comparing personalized car insurance quotes and getting all the first responder discounts in one place, Insurify increased in popularity.
Travel (Hotels, Car Rentals & More)
Auto rental brands like Hertz continued to offer exclusive discounted rates to first responders who are union members, especially during peak travel seasons and holidays. Major hotel chains offered special government and first responder rates, especially during off-peak travel periods. Special websites dedicated to giving first responders cheaper rates on travel continued to be popular. Some of these include:
Heroes Vacation Club offers travel benefits exclusively to first responders. Members can book great deals on accommodations, airfare, car rentals, activities, and cruises all in one place with savings of up to 60% off hotels! With some of the largest discounts available, they remain very popular.
Hertz Car Rental- gives IAFF, IUPA, SEIU, AFSCME and other first responder union members an exclusive offer of up to 25% off everyday base rates with Discount Code: 205666.
Best Western- offers low rates to government employees traveling for business or pleasure. First responders working for federal or state agencies can use this rate including LEOs, Corrections, Wildland Firefighters, and tax funded hospitals.
Auto Discounts
Jeep- with their $500 bonus cash incentive was one of the most frequently redeemed vehicle discounts by first responders in 2025. The offer applied to several popular Jeep models and could be combined with select dealer incentives.
To see more, visit our First Responder Automotive Discounts section.
Entertainment
Select theme parks and attractions offered discounted or complimentary tickets around National First Responders Day, Holidays, and Special appreciation events. Visit our First Responder Entertainment Discounts section to view some of these.
Fitness Discounts
Many first responders took advantage of discounts from:
These discounts were especially popular for maintaining job-related fitness requirements. To view more of these discounts, see our First Responder Fitness & Health Discounts.
2025 showed that the best first responder discounts aren’t always the flashiest — they’re the ones that save money every month. Wireless plans, insurance, retail brands, and vehicle incentives continued to deliver real value for first responders and their families.
If you’re looking ahead, many of these same brands continue to offer updated versions of these discounts, making it worth checking eligibility again this year.