The holiday season is a time to celebrate, unwind, and show appreciation to the people you care about. But with rising prices and busy schedules, gift shopping can feel overwhelming—especially for first responders juggling long shifts, overtime, and unpredictable workloads.

The good news? Many brands offer exclusive first responder discounts that can help you save big on this year’s holiday gifts. Whether you're shopping for family, friends, coworkers, or treating yourself, here's how to stretch your budget further while still giving high-quality, meaningful gifts. Here is our list of where to use first responder discounts to save money on gifts of apparel, electronics, home goods, gift baskets, and gift cards:

Apparel

Adidas- save money on Adidas clothing, shoes, and more! They are proud to give Police, Firefighters, and EMS a 30% off discount online and in-store and 15% off at factory outlet locations.



Carhartt- honors first responders with a 15% off discount. To receive this special deal, click on the ID.me button during checkout and follow the steps to verify your eligibility.

Columbia- enjoy a discount of 20% off when shopping online this holiday season. Eligible occupations include first responders (active or retired): police, firefighters, EMT, 911 dispatchers, and more.

Fanatics- is proud to offer a first responder discount of 15% off + Free Shipping on orders over $40 to law enforcement, fire & EMTs. Simply click on the first responder discount in the cart when checking out. 



Nike- save 10% on gifts of Nike apparel, shoes, and more. To get the discount verify your status with SheerID they will send you a single-use promo code for 10% off most items on Nike.com.

Under Armour- active duty and retired police, firefighters, EMTs, and military can get a 20% discount on everything online. ​Just click the ID.me Discount at checkout to verify your status.

Electronics & Home Goods

KitchenAid- honors first responders with a discount program. This includes 15% off most products, free delivery and install on orders over $1,000, price matching, and other benefits and perks.

Lenovo- is proud to offer law enforcement, firefighters & EMTs an extra 5% off when shopping online to thank you for all you do. Save on laptops, tablets, smart phones, and more for that important someone this holiday season!  

Phillips- honors first responders and healthcare workers with 25% off your first purchase of personal care essentials including electric tooth brushes, electric shavers and more.

Samsung- offers a first responder discount program that can save you up to 30%. This discount can be combined with most other offers to save you even more money.

​Yeti- gives a 20% discount on all coolers, drinkware, and more. To access the deal, once you have all items added to your shopping cart, select First Responder ID and verify your employment.

Gift Baskets & Gift Cards

Buy Ranch Direct- perfect gift for a meat lover, they appreciate the service of our Military and First Responders. They offer a 5% discount on gift packs and more at BuyRanchDirect.

Fire Dept. Coffee- owned and operated by Firefighters, they give active and retired first responders a 15% discount on gift bundles and more when you use discount code 15FR at checkout.

GiftCards.com- partners with GovX to offer a 5% discount on the gift cards to law enforcement, firefighters, EMS, and military. To redeem: log in or sign up at GovX.com and search for Giftcards.com to unlock your unique discount code to use during checkout at GiftCards.com.

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Gourmet Gift Baskets- gives a special thanks for all you do with a 20% discount to first responders (police, firefighters, and EMS). After you verify your affiliation, click the First Responder Discount button in the cart.

Groupon- shop at Groupon to save up to 70% off on gift experiences, personalized gifts, gift cards and more! Visit their site for daily deals.​

For more gift ideas visit our Apparel & Accessories, Electronics and Furniture & Home Goods sections. 



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As a Firefighter, Police Officer, or EMT you serve your community by saving lives, protecting property, and more. Here is our list of the top stores and places that show their appreciation to first responders with deals, offers, promo codes, and freebies on entertainment, restaurants, shopping, and more! Some of the places listed offer discounted admission or prices during certain times of the year, while most of them offer a year round discount. So, whether you live in Los Angeles or are visiting on vacation, you can save money and support the business that support first responders.

 

Activities

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CityPASS Southern California- while not limited to only first responders, they are a great resource to save money on your next trip to Southern California. They offer some of the best rates on tickets to Disneyland, Universal Studios, and other area attractions. You can save up to 50% on combined prices for admission to must-see attractions!

iFly Indoor Skydiving- (Ontario, CA) first responders can enjoy 20% off select weekday packages for first time flyers. Click on the GovX link when checking out to access this deal. Terms & conditions apply.

Knott's Berry Farm (Buena Park, CA)- Offers tribute days for Law Enforcement and Firefighters. This often includes free entry for first responders and 1 guest.  ​Follow us on social media for the latest updates.

Lite Flight Helicopter Rides- offers discounts for first responders and US Military. It's 10% off with the promo code "alllivesmatter" and 50% for single rider tours with promo code "hero"

Six Flags Magic Mountain- (Valencia, CA) first responders can purchase tickets for a low special rate of $44 each for up to 6 family members and friends. Visit their site for more details.

Top Golf- with 3 locations in Ontario, Montebello, and El Segundo they offer police, fire, and EMS 10% off game play, 20% discount on select monthly memberships, and 10% discount on event game play and/or room rental when you book an event with a Top Golf Sales Associate. 

Hotels

Best Western- offers low rates to government employees traveling for business or pleasure. First responders working for federal or state agencies can use this rate including LEOs, Corrections, Wildland Firefighters, ​and tax funded hospitals. Book online and present a valid ID at time of check-in. They also offer these current Special Offers.

Chamberlain West Hollywood- gives an exclusive government rate to first responders to receive a special discount off their best available rate.

Harrah's Resort SoCal- shows their appreciation to First Responders by giving you an extra 15% off hotel sale rates. Visit their site for locations and details.

Hotel Normandie- as a thank you to first responders, they offer 20% off their best available rate. Book online. Valid ID required at check-in.

Portofino Hotel & Marina- (Redondo Beach) is honored to extend an exclusive rate as a ‘thank you’ to all first responders, firefighters and medical professionals. This includes 20% off their best rate, and waived self-parking and resort fees.

Restaurants

​Acapulco Restaurants- 20% discount to military, police and fire personnel in uniform or with proper ID at participating locations. The discount does not apply to family members or friends and may vary by location.

Black Angus Steakhouse- honors community heroes (police, fire, and EMS) with 15% off you dine-in order when you present a valid work ID.

Outback Steakhouse- offers a "Heroes Discount" of 10% off to police, firefighters, and EMTs all day everyday with ID. Discount may vary by location.

​Texas de Brazil- with 2 locations in Rancho Cucamonga and Irvine, they offer a 20% heroes discount off the regular priced dinner, lunch, or salad area.

Who Song and Larry's- (Orange, CA) Offers a 20% discount to military, police and fire personnel in uniform or with proper ID.

Shopping & Fitness

Adidas- is proud to give Police, Firefighters, and EMS a 30% off discount online and in-store, and 15% off at factory outlet stores located throughout the Los Angeles area. Visit their site for details.

Fitness 19- provides a discounted gym membership to active or retired first responders. Sign up on their website and show an ID for proof of service.



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As a Firefighter, Police Officer, or EMT you serve your community by saving lives, protecting property, and more. Here is our list of the top stores and places that show their appreciation to first responders with deals, offers, promo codes, and freebies on entertainment, restaurants, shopping, and more! Some of the places listed offer discounted admission or prices during certain times of the year, while most of them offer a year round discount. So, whether you live in New York or are visiting on vacation, here is where you can save money:

Activities

Bronx Zoo- offers a 17% discount to police, fire, and EMS when you verify your identity and purchase your tickets through Id.me.

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iFly Indoor Skydiving- first responders can enjoy 20% off select weekday packages for first time flyers. Click on the GovX link when checking out to access this deal. Terms & conditions apply. Visit them in Paramus and Edison, NJ, or Yonkers and Long Island City.

Legoland Discovery Center- at certain times of the year, Legoland Discovery in East Rutherford, NJ offers first responder appreciation days/months where you receive free or discounted admission. Follow us on social media for the latest updates.

One World Trade Center Observatory- NYPD, FDNY and EMS receive 50% off one ticket and 20% off up to four additional tickets. You must present a valid employee ID at Guest Services to redeem.

Paper Mill Playhouse- (Millburn, NJ) first responders may purchase up to 4 tickets at up to 30% off the standard rate. Buy online with promo code: RESPONDER. Visit their site for details and exclusions,

Perelman Performing Arts Center- US law enforcement, firefighters, and other first responders are eligible for up to 4 tickets at $30 each. Valid work ID is required at time of pick-up.

State Theatre (New Brunswick, NJ) is proud to offer a $5 off discount to customers who have served as First Responders (active or retired). To Order Your Discounted Tickets visit the theater and show your valid First Responder ID.

Top Golf- with 2 locations in Holtsville, NY and Edison, NJ they offer police, fire, and EMS 10% off game play, 20% discount on select monthly memberships, and 10% discount on event game play and/or room rental when you book an event with a Top Golf Sales Associate. 

Hotels

Best Western- offers low rates to government employees traveling for business or pleasure. First responders working for federal or state agencies can use this rate including LEOs, Corrections, Wildland Firefighters, ​and tax funded hospitals. Book online and present a valid ID at time of check-in. They also offer these current Special Offers.



Omni Berkshire Place- give a special government rate to first responders who work for federal, state, county, or local governments. Restrictions apply and must present ID upon check-in.

Red Roof Inn- first responders who work in a government position (state, federal, or municipality) can save 10% on leisure travel. Use VP#606732 when booking to receive your 10% discount!



Westgate NY Grand Central- is proud to offer a 10% discount with promo code: FirstResponder10 off the Best Available Rate to law enforcement, fire fighter, search & rescue and emergency medical service personnel. Use discount code: FirstResponder10.

Restaurants

Bareburger- Their “Serve & Save” program gives 20% off the entire check to first responders (including law enforcement, EMS, fire) — dine-in and takeout.

Outback Steakhouse- offers a "Heroes Discount" of 10% off to police, firefighters, and EMTs all day everyday with ID. Discount may vary by location.

​Texas de Brazil- with 2 locations in Yonkers and Long Island, they offer a 20% heroes discount off the regular priced dinner, lunch, or salad area.



Shopping & Fitness

Adidas- is proud to give Police, Firefighters, and EMS a 30% off discount online and in-store, and 15% off at factory outlet stores located throughout the Los Angeles area. Visit their site for details.

Fitness 19- (Rivervale, NJ) provides a discounted gym membership to active or retired first responders. Sign up on their website and show an ID for proof of service.



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As a Firefighter, Police Officer, or EMT you serve your community by saving lives, protecting property, and more. Here is our list of the top stores and places that show their appreciation to first responders with deals, offers, promo codes, and freebies on entertainment, hotels, shopping, and more! Some of the places listed offer discounted admission or prices during certain times of the year, while most of them offer a year round discount. So, whether you live in Las Vegas or are visiting on vacation, here is where you can save money:

Listed Alphabetically

Adidas- is proud to give Police, Firefighters, and EMS a 30% off discount online and in-store, and 15% off at the 2 factory outlet stores in Las Vegas. Visit their site for details.

Caesars- Harrah's, Horshoe, Caeser's Palace, Flamingo, Paris, Bally's, Planet Hollywood, and Rio value the courage and sacrifice of US and Canadian First Responders by giving you an extra 15% off hotel sale rates. In addition to promotional sales applied to your reservations, they will deduct another 15% off the lowest available rate of your stay at Caesars locations across the U.S.

​Golden Nugget- is proud to offer up to a 30% discount on rooms and suites to all active and retired police, healthcare, firefighters, EMT and EMS personnel. To take advantage of this, simply click to book your stay. At check-in you, will be required to show a valid ID displaying proof of service.

Heroes Vacation Club offers all-new travel benefits exclusively to firefighters, police officers, EMTs, military, and more. Members can book great deals on Las Vegas accommodations, airfare, car rentals, activities, and cruises all in one place with savings of up to 60% off hotels! ​Please select “Badge Discounts” as your organization when signing up.

Las Vegas Motor Speedway- to thank armed forces members and first responders for their service, you are eligible for special pricing to save 15% off NASCAR races through a partnership with GovX.

Outback Steakhouse- offers a "Heroes Discount" of 10% off to police, firefighters, and EMTs all day everyday with ID. Discount may vary by location.



Palms- their first responder discount is just one of the ways they show their appreciation for those who serve our country and keep us safe. With up to 20% off your stay, you can enjoy all that Palms Place has to offer. This deal includes up to 20% off their Best Available Rate, Complimentary self-parking, and Cancellable / Refundable up to 1 day prior to arrival.

Plaza Hotel- would like to show their thanks by offering a 20% discount on all stays at the Plaza Hotel & Casino to our heroes. Simply present a valid identification card at check-in to receive discount. Discount is not applicable with any other promotion and is limited to active, non-retired personnel.

Red Rock- offers a "Hero Rate" of up to 35% off when booking online to first responders, medical professionals, military, and more. Proof of eligibility required at check-in.

Sahara- thanks first responders for their service with 30% off Sunday-Thursday stays and 10% off Friday and Saturday stays. You also receive an automatic complimentary upgrade to the stylish Marra King or Marra Double (up to $15/day value), access to additional stay perks including All-Day Happy Hour at CASBAR Lounge, $25 Ticket Network Gift Card, Exclusive Amina Spa Discounts, and much more when you join SAHARA Insider

Texas de Brazil- Offers an everyday heroes discount of 20% off their regularly priced dinner, lunch, or salad area. Simply show an ID or badge for this deal.

Vegas.com- while it is not limited to first responders, it is a great resource to save money on your next trip to Las Vegas. They offer some of the best rates of up to 50% off on hotels, tickets to shows, area attractions, clubs, tours, and more. 



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As a Firefighter, Police Officer, or EMT you serve your community by saving lives, protecting property, and more. We'ed like to say thank you with our list of the top places in San Diego that show their appreciation to first responders with deals, offers, promo codes, and freebies! Some of the places listed offer discounted admission or prices during certain times of the year, while most of them offer a year round discount. So, whether you live in San Diego or are visiting on vacation, here is where you can save money: 



Listed Alphabetically

Belmont Park- offers a heroes discount of 20% off ride and play passes for those who serves. Those that can enjoy this special deal include first responders, military, medical personnel, and more.

Best Western- offers low rates to government employees traveling for business or pleasure. First responders working for federal or state agencies can use this rate including LEOs, Corrections, Wildland Firefighters, ​and tax funded hospitals. Book online and present a valid ID at time of check-in. They also offer these current Special Offers.

Black Angus Steakhouse- honors community heroes (police, fire, and EMS) with 15% off you dine-in order when you present a valid work ID.

Harrah's Resort SoCal- shows their appreciation to First Responders by giving you an extra 15% off hotel sale rates. Visit their site for locations and details.



iFly Indoor Skydiving- (San Diego & Oceanside, CA) first responders can enjoy 20% off select weekday packages for first time flyers. Click on the GovX link when checking out to access this deal. Terms & conditions apply.

Living Coast Discovery Center- located in Chula Vista, all First Responders receive 20% off admission! Year-round, every day. Just show the front desk your badge or First Responder ID. All family members of First Responders get 20% off with you in attendance.



Loews Hotel Coronado Bay- offers a first responder discount of up to 15% off room rates, $20 discounted self parking, and waived resort fee. Inquire within for details



Outback Steakhouse- offers a "Heroes Discount" of 10% off to police, firefighters, and EMTs all day everyday with ID. Discount may vary by location.



Paradise Point Resort- welcomes those who serve. Active police, firefighters, and EMTs can enjoy 20% off room rates plus complimentary parking for one vehicle. See their site for details and restrictions.​

San Diego Zoo- first responders can save 10% off the admission price when you verify your status as a first responder and purchase your tickets through Id.me.

SeaWorld- honors first responders including Police, Fire, EMS at certain times of the year with discounted tickets. Valid ID required at gate. See their site for details. Follow us on social media for the latest updates.



Sesame Place- honors first responders including Police, Fire, EMS at certain times of the year with discounted tickets. Follow us on social media for the latest deals.

San Diego Wave FC-in a partnership with Id.me, firefighters, police officers, and EMS can receive a 20% discount on tickets.

​Texas de Brazil- located in Carslbad, they offer a 20% heroes discount off the regular priced dinner, lunch, or salad area.



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