The holiday season is a time to celebrate, unwind, and show appreciation to the people you care about. But with rising prices and busy schedules, gift shopping can feel overwhelming—especially for first responders juggling long shifts, overtime, and unpredictable workloads.

The good news? Many brands offer exclusive first responder discounts that can help you save big on this year’s holiday gifts. Whether you're shopping for family, friends, coworkers, or treating yourself, here's how to stretch your budget further while still giving high-quality, meaningful gifts. Here is our list of where to use first responder discounts to save money on gifts of apparel, electronics, home goods, gift baskets, and gift cards:

Apparel

Adidas- save money on Adidas clothing, shoes, and more! They are proud to give Police, Firefighters, and EMS a 30% off discount online and in-store and 15% off at factory outlet locations.



Carhartt- honors first responders with a 15% off discount. To receive this special deal, click on the ID.me button during checkout and follow the steps to verify your eligibility.

Columbia- enjoy a discount of 20% off when shopping online this holiday season. Eligible occupations include first responders (active or retired): police, firefighters, EMT, 911 dispatchers, and more.

Fanatics- is proud to offer a first responder discount of 15% off + Free Shipping on orders over $40 to law enforcement, fire & EMTs. Simply click on the first responder discount in the cart when checking out. 



Nike- save 10% on gifts of Nike apparel, shoes, and more. To get the discount verify your status with SheerID they will send you a single-use promo code for 10% off most items on Nike.com.

Under Armour- active duty and retired police, firefighters, EMTs, and military can get a 20% discount on everything online. ​Just click the ID.me Discount at checkout to verify your status.

Electronics & Home Goods

KitchenAid- honors first responders with a discount program. This includes 15% off most products, free delivery and install on orders over $1,000, price matching, and other benefits and perks.

Lenovo- is proud to offer law enforcement, firefighters & EMTs an extra 5% off when shopping online to thank you for all you do. Save on laptops, tablets, smart phones, and more for that important someone this holiday season!  

Phillips- honors first responders and healthcare workers with 25% off your first purchase of personal care essentials including electric tooth brushes, electric shavers and more.

Samsung- offers a first responder discount program that can save you up to 30%. This discount can be combined with most other offers to save you even more money.

​Yeti- gives a 20% discount on all coolers, drinkware, and more. To access the deal, once you have all items added to your shopping cart, select First Responder ID and verify your employment.

Gift Baskets & Gift Cards

Buy Ranch Direct- perfect gift for a meat lover, they appreciate the service of our Military and First Responders. They offer a 5% discount on gift packs and more at BuyRanchDirect.

Fire Dept. Coffee- owned and operated by Firefighters, they give active and retired first responders a 15% discount on gift bundles and more when you use discount code 15FR at checkout.

GiftCards.com- partners with GovX to offer a 5% discount on the gift cards to law enforcement, firefighters, EMS, and military. To redeem: log in or sign up at GovX.com and search for Giftcards.com to unlock your unique discount code to use during checkout at GiftCards.com.

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Gourmet Gift Baskets- gives a special thanks for all you do with a 20% discount to first responders (police, firefighters, and EMS). After you verify your affiliation, click the First Responder Discount button in the cart.

Groupon- shop at Groupon to save up to 70% off on gift experiences, personalized gifts, gift cards and more! Visit their site for daily deals.​

For more gift ideas visit our Apparel & Accessories, Electronics and Furniture & Home Goods sections. 



First Responder Discounts by City >

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As a Firefighter, Police Officer, or EMT you serve your community by saving lives, protecting property, and more. Here is our list of the top stores and places that show their appreciation to first responders with deals, offers, promo codes, and freebies on entertainment, restaurants, shopping, and more! Some of the places listed offer discounted admission or prices during certain times of the year, while most of them offer a year round discount. So, whether you live in the Los Angeles area or are visiting on vacation, here are the top places where you can save money.

Activities

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CityPASS Southern California- while not limited to only first responders, they are a great resource to save money on your next trip to Southern California. They offer some of the best rates on tickets to Disneyland, Universal Studios, and other area attractions. You can save up to 50% on combined prices for admission to must-see attractions!

Great Wolf Lodge- (Ananheim, CA) save up to 40% off with their "Howling Heroes Offer." This exclusive discount is available to fire, emergency medical service personnel, 911 dispatchers, police, and correctional officers.

iFLY- supports first responders by giving a 20% discount on select weekday packages when you verify with GovX. Police, fire, and EMS use the verification link during checkout to apply the discount. Terms and conditions apply.

Knott's Berry Farm (Buena Park, CA)- Offers tribute days for Law Enforcement and Firefighters. This often includes free entry for first responders and 1 guest.  ​Follow us on social media for the latest updates.

Lite Flight Helicopter Rides- offers discounts for first responders and US Military. It's 10% off with the promo code "alllivesmatter" and 50% for single rider tours with promo code "hero"

Six Flags Magic Mountain- (Valencia, CA) first responders can purchase tickets for a low special rate of $44 each for up to 6 family members and friends. Visit their site for more details.

Top Golf- with 3 locations in Ontario, Montebello, and El Segundo they offer police, fire, and EMS 10% off game play, 20% discount on select monthly memberships, and 10% discount on event game play and/or room rental when you book an event with a Top Golf Sales Associate. 

Hotels

Best Western- offers low rates to government employees traveling for business or pleasure. First responders working for federal or state agencies can use this rate including LEOs, Corrections, Wildland Firefighters, ​and tax funded hospitals. Book online and present a valid ID at time of check-in. They also offer these current Special Offers.

Chamberlain West Hollywood- gives an exclusive government rate to first responders to receive a special discount off their best available rate.

Harrah's Resort SoCal- shows their appreciation to First Responders by giving you an extra 15% off hotel sale rates. Visit their site for locations and details.

Hotel Normandie- as a thank you to first responders, they offer 20% off their best available rate. Book online. Valid ID required at check-in.

Omni Hotels- give a special government rate to first responders who work for federal, state, county, or local governments. Restrictions apply and must present ID upon check-in.

Portofino Hotel & Marina- (Redondo Beach) is honored to extend an exclusive rate as a ‘thank you’ to all first responders, firefighters and medical professionals. This includes 20% off their best rate, and waived self-parking and resort fees.

Restaurants

​Acapulco Restaurants- 20% discount to military, police and fire personnel in uniform or with proper ID at participating locations. The discount does not apply to family members or friends and may vary by location.

Black Angus Steakhouse- honors community heroes (police, fire, and EMS) with 15% off you dine-in order when you present a valid work ID.

Outback Steakhouse- offers a "Heroes Discount" of 10% off to police, firefighters, and EMTs all day everyday with ID. Discount may vary by location.

​Texas de Brazil- with 2 locations in Rancho Cucamonga and Irvine, they offer a 10% heroes discount off the regular priced dinner, lunch, or salad area.

Who Song and Larry's- (Orange, CA) Offers a 20% discount to military, police and fire personnel in uniform or with proper ID.

Shopping & Fitness

Adidas- is proud to give Police, Firefighters, and EMS a 30% off discount online and in-store, and 15% off at factory outlet stores located throughout the Los Angeles area. Visit their site for details.

Crunch Fitness- is dedicated to giving back to our community heroes with exclusive discounts for first responders and military. Their special deal includes $0 enrollment fees and $3 off the standard recurring dues on monthly memberships for new members.



Fitness 19- provides a discounted gym membership to active or retired first responders. Sign up on their website and show an ID for proof of service.



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As a Firefighter, Police Officer, or EMT you serve your community by saving lives, protecting property, and more. Here is our list of the top stores and places that show their appreciation to first responders with deals, offers, promo codes, and freebies on entertainment, restaurants, shopping, and more! Some of the places listed offer discounted admission or prices during certain times of the year, while most of them offer a year round discount. So, whether you live in the New York area or are visiting on vacation, here are the top places where you can save money:

Activities

Bronx Zoo- offers a 17% discount to police, fire, and EMS when you verify your identity and purchase your tickets through Id.me.

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iFLY- supports first responders by giving a 20% discount on select weekday packages when you verify with GovX. Police, fire, and EMS use the verification link during checkout to apply the discount. Terms and conditions apply.

Legoland Discovery Center- at certain times of the year, Legoland Discovery in East Rutherford, NJ offers first responder appreciation days/months where you receive free or discounted admission. Follow us on social media for the latest updates.

One World Trade Center Observatory- NYPD, FDNY and EMS receive 50% off one ticket and 20% off up to four additional tickets. You must present a valid employee ID at Guest Services to redeem.

Paper Mill Playhouse- (Millburn, NJ) first responders may purchase up to 4 tickets at up to 30% off the standard rate. Buy online with promo code: RESPONDER. Visit their site for details and exclusions,

Perelman Performing Arts Center- US law enforcement, firefighters, and other first responders are eligible for up to 4 tickets at $30 each. Valid work ID is required at time of pick-up.

State Theatre (New Brunswick, NJ) is proud to offer a $5 off discount to customers who have served as First Responders (active or retired). To Order Your Discounted Tickets visit the theater and show your valid First Responder ID.

Top Golf- with 2 locations in Holtsville, NY and Edison, NJ they offer police, fire, and EMS 10% off game play, 20% discount on select monthly memberships, and 10% discount on event game play and/or room rental when you book an event with a Top Golf Sales Associate. 

Hotels

Best Western- offers low rates to government employees traveling for business or pleasure. First responders working for federal or state agencies can use this rate including LEOs, Corrections, Wildland Firefighters, ​and tax funded hospitals. Book online and present a valid ID at time of check-in. They also offer these current Special Offers.



Omni Berkshire Place- give a special government rate to first responders who work for federal, state, county, or local governments. Restrictions apply and must present ID upon check-in.

Red Roof Inn- first responders who work in a government position (state, federal, or municipality) can save 10% on leisure travel. Use VP#606732 when booking to receive your 10% discount!



Westgate NY Grand Central- is proud to offer a 10% discount with promo code: FirstResponder10 off the Best Available Rate to law enforcement, fire fighter, search & rescue and emergency medical service personnel. Use discount code: FirstResponder10.

Restaurants

Bareburger- Their “Serve & Save” program gives 20% off the entire check to first responders (including law enforcement, EMS, fire) — dine-in and takeout.

Bonefish Grill- celebrates first responders (police, fire & EMS) with a 10% off "Heroes Discount" all day everyday when you show a valid ID.

Outback Steakhouse- offers a "Heroes Discount" of 10% off to police, firefighters, and EMTs all day everyday with ID. Discount may vary by location.

​Texas de Brazil- with 2 locations in Yonkers and Long Island, they offer a 10% heroes discount off the regular priced dinner, lunch, or salad area.



Shopping & Fitness

Adidas- is proud to give Police, Firefighters, and EMS a 30% off discount online and in-store, and 15% off at factory outlet stores located throughout the Los Angeles area. Visit their site for details.

Crunch Fitness- is dedicated to giving back to our community heroes with exclusive discounts for first responders and military. Their special deal includes $0 enrollment fees and $3 off the standard recurring dues on monthly memberships for new members.



Fitness 19- (Rivervale, NJ) provides a discounted gym membership to active or retired first responders. Sign up on their website and show an ID for proof of service.



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As a Firefighter, Police Officer, or EMT you serve your community by saving lives, protecting property, and more. We'ed like to say thank you with our list of the top places in San Diego that show their appreciation to first responders with deals, offers, promo codes, and freebies! Some of the places listed offer discounted admission or prices during certain times of the year, while most of them offer a year round discount. So, whether you live in the San Diego area or are visiting on vacation, here are the top places where you can save money: 



Listed Alphabetically

Belmont Park- offers a heroes discount of 20% off ride and play passes for those who serves. Those that can enjoy this special deal include first responders, military, medical personnel, and more.

Best Western- offers low rates to government employees traveling for business or pleasure. First responders working for federal or state agencies can use this rate including LEOs, Corrections, Wildland Firefighters, ​and tax funded hospitals. Book online and present a valid ID at time of check-in. They also offer these current Special Offers.

Black Angus Steakhouse- honors community heroes (police, fire, and EMS) with 15% off you dine-in order when you present a valid work ID.

Harrah's Resort SoCal- shows their appreciation to First Responders by giving you an extra 15% off hotel sale rates. Visit their site for locations and details.



iFLY- supports first responders by giving a 20% discount on select weekday packages when you verify with GovX. Police, fire, and EMS use the verification link during checkout to apply the discount. Terms and conditions apply.

Living Coast Discovery Center- located in Chula Vista, all First Responders receive 20% off admission! Year-round, every day. Just show the front desk your badge or First Responder ID. All family members of First Responders get 20% off with you in attendance.



Loews Hotel Coronado Bay- offers a first responder discount of up to 15% off room rates, $20 discounted self parking, and waived resort fee. Inquire within for details



Omni Hotels- give a special government rate to first responders who work for federal, state, county, or local governments. Restrictions apply and must present ID upon check-in.



Outback Steakhouse- offers a "Heroes Discount" of 10% off to police, firefighters, and EMTs all day everyday with ID. Discount may vary by location.



Paradise Point Resort- welcomes those who serve. Active police, firefighters, and EMTs can enjoy 20% off room rates plus complimentary parking for one vehicle. See their site for details and restrictions.​

San Diego Zoo- first responders can save 10% off the admission price when you verify your status as a first responder and purchase your tickets through Id.me.

SeaWorld- honors first responders including Police, Fire, EMS at certain times of the year with discounted tickets. Valid ID required at gate. See their site for details. Follow us on social media for the latest updates.



Sesame Place- honors first responders including Police, Fire, EMS at certain times of the year with discounted tickets. Follow us on social media for the latest deals.

San Diego Wave FC-in a partnership with Id.me, firefighters, police officers, and EMS can receive a 20% discount on tickets.

​Texas de Brazil- located in Carslbad, they offer a 10% heroes discount off the regular priced dinner, lunch, or salad area.



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As a Firefighter, Police Officer, or EMT you serve your community by saving lives, protecting property, and more. Here is our list of the top stores and places that show their appreciation to first responders with deals, offers, promo codes, and freebies on entertainment, restaurants, shopping, and more! Some of the places listed offer discounted admission or prices during certain times of the year, while most of them offer a year round discount. So, whether you live in the Boston area or are visiting on vacation, here are the top places where you can save money:



Listed Alphabetically

Adidas- is proud to give Police, Firefighters, and EMS a 30% off discount online and in-store, and 15% off at the factory outlet store in Sommerville, MA. Visit their site for details.

Boston Ballet- first responders including law enforcement, firefighters, EMS, and more can save $30 per ticket to select performances. Call their box office for details.

Cabelas- (Berlin, MA) honors military, fire, LEOs, and wildlife agents with a 10% discount everyday and 5% on firearms and ammo. Use this exclusive deal online when you verify your identity, and in-store with proof of service. You can also Save Up to 40% at Cabela's Bargain Cave!

The Dagny- they are proud to offer a 30% discount to Active Duty Police Officers and Firefighters with promo code HEROES. Proof of valid service ID is required at check-in and there is a 48-hour cancellation policy.

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Franklin Park & Stone Zoos- first responders including law enforcement, firefighters, and EMTS are eligible for $35 off your membership. Visit their site for details.

Great Wolf Lodge (Fitchburg, MA) - save up to 40% off with their "Howling Heroes Offer." This exclusive discount is available to fire, emergency medical service personnel, 911 dispatchers, police, and correctional officers.

IHG- Holiday Inn, Staybridge Suites, Candlewood Suites, Crowne Plaza and more offer a special rate to federal, state, county, and local government employees on official business. They also offer these current Deals & Discounts.

Legoland Discovery Center Boston- at certain times of the year, Legoland Discovery Centers offers first responder appreciation days/months where you receive free or discounted admission. For 2025, October is First Responder Appreciation month. Police, law enforcement, and EMS receive free admission and up to 6 guests at 30% off. 

Market House- Offers a 15% discount year-round for police, firefighters, and EMTs on full-priced meats and seafood via their online store. Verification via VerifyPass. 

The Merchant- Located just outside Boston in Salem, MA, they Offer 10% off best available rate for active & retired first responders (and military) on leisure stays. This offer is Valid through Jan 1, 2026. To receive discount, must book directly with the hotel. The THANKYOU promo code will auto-populate when you click through this page – simply mention the military and first responder discount when booking by phone.

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Omni Hotels- at Seaport & Parker House give a special government rate to first responders who work for federal, state, county, or local governments. Restrictions apply and must present ID upon check-in.

Outback Steakhouse- offers a "Heroes Discount" of 10% off to police, firefighters, and EMTs all day everyday with ID. Discount may vary by location.



Skydive Pepperell- (Pepperell, MA) First responders and military can present your current ID and driver's license and get $20 off your tandem skydive

Top Golf- located in Canton, MA, they offer police, fire, and EMS 10% off game play, 20% discount on select monthly memberships, and 10% discount on event game play and/or room rental when you book an event with a Top Golf Sales Associate. 

View Boston Prudential Center- active and retired military, Boston police officers, firefighters, and EMS get $10 off full priced admission and $5 off for up to 4 guests.

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As a first responder, you serve your community, save lives, and protect property. First responder discounts are a small but meaningful way companies say thank you to the heroes who serve their communities. You probably know about big-name programs like Nike or Verizon, but what about the hidden gems?

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From travel deals to home improvement perks, there are tons of lesser-known discounts waiting to be discovered — if you know where to look. Here’s how to uncover them:

1. Visit Us at BadgeDiscounts.com & Follow Us on Social Media 

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The first and most obvious way (lol) to find hidden first responder discounts is to visit our website. We update our website quarterly by adding new discounts and checking all information to make sure it is current. We list over 450 first responder discounts in an easy to use format broken down into 20 different categories. Our site includes:

• local discounts
• national discounts
• discounts offered with organizations' memberships
• and places first responders are eligible for a "government rate"

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You can also follow us on our social media pages. We are constantly posting new and limited time first responder discounts, updates to our website, and more. You can find us on:

• Facebook: facebook.com/BadgeDiscounts
• X: x.com/badgediscounts
• Pinterest: pinterest.com/badgediscounts
• Instagram: instagram.com/badgediscounts1
• Reddit: reddit.com/r/BadgeDiscounts​

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2. Verification Platforms 

Most first responder discounts are verified through secure third-party services. These platforms often list exclusive offers not advertised elsewhere:

ID.me

Used by hundreds of major brands.

• Check out the ID.me “First Responder Discounts” page — it includes travel, apparel, and electronics deals you won’t find just by Googling.
• Once verified, you can reuse your ID for other brands instantly.

SheerID

• Some companies partner only with SheerID (like Lowe’s or Columbia Sportswear).
• Visit their exclusive deals directory and filter by “First Responders.”

VerifyPass

Known for smaller, niche brands like Reebok, OtterBox, and tactical gear shops.

• Signing up once gives you ongoing access to rotating offers.

Pro Tip: Create accounts with all three — you’ll uncover more options and get notified about new deals automatically.

3. Check Brand Websites

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(Look for the Fine Print) Many companies don’t advertise their first responder discounts publicly — they tuck them away in FAQ pages, footer links, or checkout screens.

Try searching Google for:

“site:[brandname].com first responder discount”

You’ll often find hidden pages that don’t appear in main menus.

4. Look Beyond Retail

Explore Service DiscountsIt’s not just clothing or gear. First responders can save on:

• Travel: Delta, Southwest, and Hilton occasionally offer special rates through ID.me.
• Insurance: Companies like GEICO and Liberty Mutual provide exclusive pricing for emergency personnel.
• Phone Plans: Verizon, AT&T, and T-Mobile offer up to 25% off monthly bills.
• Fitness: Peloton, 24 Hour Fitness, and Oura Ring all have first responder offers.

Always check for seasonal promotions around National Police Week, Fire Prevention Week, or 9/11 — brands tend to boost offers during these times.

5. Join First Responder Communities and Forums

Online communities are goldmines for hidden discounts.

Check out:

• Facebook Groups: “First Responder Discounts and Freebies” or “Law Enforcement Deals.”
• Reddit: Subreddits like r/Firefighting or r/EMT often share unlisted discount codes.
• Nonprofit Resources: Organizations like ResponderStrong or National Volunteer Fire Council occasionally post brand partnerships.

6. Subscribe to Brand Emails

Some discounts are invite-only or sent through email to verified users.

After verifying your first responder status, join the brand’s newsletter or create an online account — that’s often how they deliver private promo codes.

Example: Under Armour sends extra 10–15% off codes to verified responders before big sales like Black Friday or Memorial Day.

7. Don’t Forget Local Businesses

Your community likely has local companies that offer deals but never promote them online.

• Ask at checkout — “Do you offer a first responder discount?”
• Check local chambers of commerce or union newsletters.
• Restaurants, auto repair shops, and small gyms often give 10–20% off just for asking.

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Final Thoughts: Finding hidden first responder discounts takes a bit of digging, but the rewards are worth it. Between national programs and local offers, you could save hundreds of dollars a year — all while being recognized for your service. Whether you’re shopping for gear, planning a trip, or upgrading your tech, take a few extra minutes to check for hidden discounts. You’ve earned them.